Guest post: 10 ways to create a unique marketing campaign for the web

By Julianne Parrish, marketing writer, Optiva Signs

Want to take your business from ho-hum to unstoppable? Whether business has been fine or it is in serious need of a boost, if you do not have an up-to-date marketing campaign, and one that specifically utilizes the web, then you are missing out on business! Below are ten ways to create a unique marketing campaign for the web.

Onlinemarketing#1 – Know the brand you want. If you want to sell your products or services to the customers you already have, as well as to new ones, then you need to know who your company is and what your brand is. What do you see as your business’s strengths? What other strengths do you strive for? Make a list and use that to get a picture of your brand.

#2 – Create a great website. Your website should be viewed as your business’s home base. Everything – your Facebook page, Twitter profile, business cards – will have the web address on them or link back to them. Make sure your website is easy to navigate and enjoyable to look at.

#3 – Develop a web friendly logo. We live in a digital era, so now your logo has to be web-friendly. Make sure you design it to work on the Internet. Hire professionals and work together to create a logo that conveys your brand and works for the web.

#4 – Create an awesome Facebook page. If you do not already have a Facebook page then today is the day to create one. Make sure you have a top notch profile picture and all of your contact info – including your website – clearly displayed. Be funny if you can and if it works with your brand!

#5 – Engage with your Facebook followers and friends. Once you have built up a solid base of followers and/or friends on Facebook, start engaging with them. In fact, you can begin posting pictures and links as soon as your page is created. But once you have a following, make sure you start asking questions too!

#6 – Get on Twitter, Pinterest, and/or Instagram too! Utilize multiple social media platforms, not just Facebook. Just make sure that if you create an account, you maintain it. Don’t make a profile that you don’t keep up.

#7 – Be smart about email marketing. If you are not using email marketing, then you are missing out. But while emails are great ways to let people know about promotions and sales, you need to be careful that you do not abuse the privilege of having your customers email addresses or they will unsubscribe.

#8 – Post high quality content. Don’t post information on your blog or Facebook page that is irrelevant, or worse, boring. Link to interesting articles that are related to your field, and hire high quality writers to maintain your company blog.

#9 – Make sure your web-friendly logo is simple. “Keep it simple!,” LogoBee.com advises. “These are probably the best words of advice. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience.”

#10 – Get feedback. Don’t blindly change your marketing strategies without finding out if they’re working. Ask your Facebook followers what they think of your new logo and include a survey question in your email marketing.

About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites featuring Optiva Signs technology, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.

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