Samsung today announced the Samsung Galaxy S 4 at their Unpacked 2013 event in New York. The device is the latest in the popular Galaxy series of phones, and offers some additional features on top of the usual bump in system specs. Samsung confirmed that the S 4 uses an octa-core A15 ARM processor that runs at an impressive 1.6GHz, coupled with 2GB of RAM. Moreover, the phone has a 5” 1080p AMOLED screen and a powerful PowerVR SGX 544MP3 GPU. Android 4.2.2 comes as standard too.
Here’s the full list of the Samsung Galaxy S 4’s specifications:
- Octa-core 1.8GHz A15 ARM CPU
- 2GB RAM
- 5” 1080p AMOLED Display (441 ppi)
- PowerVR SGX 544MP3 GPU
- 16GB/32GB/64GB storage
- microSD slot
- 2600mAh battery
- 13MP camera with auto-focus and LED flash (2MP secondary camera)
- Wi-Fi, Bluetooth 4, NFC, Micro-USB, GPS, Infrared
- 130 grams weigh
- 7.9 mm thickness
These specs mean that the S 4 is currently the most powerful phone on the market. Whether it can stay there for long is another matter, with Apple reportedly poised to announce the rumoured iPhone 5S later in the year. HTC and Sony are also developing their devices at an incredibly rapid rate. However, Samsung didn’t want to only rely on the spec announcement at their Unpacked 2013 event. Their main bullet points seemed to be reserved for motion-based gimmicks.
Moreover, Samsung are still sticking with a plastic housing for the S 4. Whilst this will make sure the phone remains light, it has the disadvantage of breaking easily and some users don’t like the aesthetic effect created by the polycarbonate plastic. However, using this material helps Samsung keep their costs down. In turn, this means they can keep churning out large shipments of their devices and use the excess funds to deploy expensive advertising campaigns.
Samsung has used their new position as one of the leaders of the smartphone pack to generate huge amounts of hype for their products. The main Galaxy S phone series gets sizeable events every year, with Samsung cleverly positioning these events in-between Apple’s large announcements. This means that Samsung can carve their own section of the market and get their fair share of the limelight. Coupled with their advertising clout, the company has really pushed themselves into the mainstream consciousness.
The Galaxy S devices are an important product line for Samsung. They’ve used them to evolve their entire brand and put themselves ahead of the competition. The original Galaxy S was released on 4th June 2010, and became a surprising breakthrough product. It went on to sell 24 million units. Samsung followed up with the Galaxy S II nearly a year later on 2nd May 2011. The phone got high praise from reviewers and customers alike, going on to sell 40 million units. Many individuals believed that the S II was the first real Android flagship device built for the masses, replacing the HTC Desire (the previous king of Android).
The Galaxy S III was released on 29th May 2012. Feedback was immediately very high and Samsung hit their advertising stride to propel the device to 40 million units sold to date. The S III cemented Samsung’s place at the top of the Android pile, giving them extensive worldwide sales. All of these Galaxy S devices are still selling well today, and have given Samsung enough funding to invest in new product lines (such as the Galaxy Note and Ace devices) for a variety of different users. They’ve used these other products to corner as many markets as possible, placing themselves as accessible to an assortment of demographics.
Samsung seem to be going from strength to strength, with their growth set to continue based on current projections. User feedback is at an all-time high and their mobile product sales are remarkably strong. The company has designs on a new US HQ in order to attract new business and employment opportunities as well as new products such as watches in the pipeline, it seems Samsung will probably be around for a very long time. The Galaxy S 4 will be released on April 26th in the UK, with the device hitting 327 operators across 155 countries in a similar timeframe.