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By Stefanie Amini, Marketing Director, WalkMe
Market research is able to give businesses a prospective picture over the products and services which they can release in order to gain profits. Many companies have already done these kinds of studies, but after they’ve spent large amounts of money on them, they found out that the feedback gained as a result of these studies was too hard to implement. So, how can we avoid this type of error?
Samsung today announced the Samsung Galaxy S 4 at their Unpacked 2013 event in New York. The device is the latest in the popular Galaxy series of phones, and offers some additional features on top of the usual bump in system specs. Samsung confirmed that the S 4 uses an octa-core A15 ARM processor that runs at an impressive 1.6GHz, coupled with 2GB of RAM. Moreover, the phone has a 5” 1080p AMOLED screen and a powerful PowerVR SGX 544MP3 GPU. Android 4.2.2 comes as standard too.
BlackBerry (the company formerly known as ‘RIM’) finally released BlackBerry 10 at a high-profile worldwide launch event today. The long-awaited revamp of the BlackBerry platform is seen by many as a last ditch effort to combat iOS and Android. BlackBerry’s event detailed the new OS as well as several new devices to push the ecosystem into the increasingly-crowded smartphone market. To help them do this, they’ve also announced that BlackBerry World (formerly BlackBerry App World) will sell music, TV shows and movies.
Most businesses have benefited from high-speed internet to their premises for a long time. Email, VOIP, video conferencing, collaboration tools and research has become an essential part of everyday business life. Fortunately, our internet connections have kept up and made these key processes incredibly easy. Even home internet connections are starting to reach business-level speeds, which is enabling working from home as a real alternative to the old way of working.
Brand image is incredibly important in the modern world. Customers can now instantly view feedback about your brand with a few button presses and voice their opinions on a variety of platforms. Therefore, it’s essential to make sure your business has strong customer service and works with businesses that want to protect your brand.
The copywriter profession can be overlooked in the modern business arena. As education standards have improved and social media has took hold, some business leaders may feel that hiring a copywriter is unnecessary. These businesses either ask someone in another position to write their copy in-house or outsource it to a professional copywriting company.
Repair status visibility is a major point of contention for both consumer and enterprise-facing businesses. Many companies believe that making their repair processes transparent could lead to customers seeing “too much” information or that their repairs are taking longer than an estimated timeframe. However, it doesn’t have to be that way.
Social media has become the de facto standard for communication in this modern era of smartphones and super-connectivity. People can now get information from anyone or anything they want at an incredible speed. As a result, instant gratification is expected throughout society and this has indirectly affected how the business world interacts with the public sphere.
Last week, Apple withdrew from the EPEAT (Electronic Product Environmental Assessment Tool) scheme. It was rumoured that their new MacBook Pro wouldn’t get the scheme’s top rating because its thin design could make it hard to recycle. Yesterday, Apple rejoined the scheme after “many loyal Apple customers” put pressure on them. You could argue that this was a highly calculated PR move to look good in the public eye, but environment schemes are incredibly important regardless of the politics.
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